A monthly content plan
Each month planned in advance across Instagram, Facebook, TikTok and LinkedIn, built around the cars and the facility itself.
Case study · a private client
Three months in, and the content is earning its reach
A specialist automotive business with a brilliant facility and no time to show it. I took over their social media in July 2026, across Instagram, Facebook, LinkedIn and TikTok. The business isn't named here, but the numbers are theirs.
The challenge
Posting had no plan behind it, so good content went out at random and nobody could say what was working. The business needed a steady presence across four platforms without the owners having to find the time.
What I did
The work, week in, week out
Reels people watch
Short, sound-led videos of the cars, plus simple explainers that answer the questions customers ask before they book.
LinkedIn for commercial clients
A regular LinkedIn presence aimed at fleet and operations managers, who make decisions for whole fleets at once.
Monthly reporting
A clear report every month showing what grew, what didn't and what changes next.
Behind the scenes
Real cars, real footage
Three months, in numbers
17 July to 14 October 2026, compared with the 90 days before, from Meta Business Suite. Reel views combine Instagram and Facebook. Figures include a small amount of paid promotion.
2.2Mviews across Instagram and Facebook, more than double the three months before
+296%Instagram interactions, to 24.5K
+379%visits to the Facebook page
14xmore Facebook interactions
369.5Kviews on a single classic car Reel
218Kviews on another
- A consistent presence across four platforms
- Two content formats proven to work
- Reach well beyond the existing audience
- A clear plan for every month ahead
Could your business use the same?
Let's talk about where you're stretched and what would help.
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Dee Allen