Insights
Practical thinking for busy owners
Short, useful reads on the things that quietly hold businesses back, and what to do about them.
What a project that slips by a month really costs
Most owners only count the invoice. The bigger costs are the income that arrives late, the hours spent chasing, and the decisions that sit waiting for you.
The cost of the follow-up you never sent
Most enquiries that go cold weren't a no. They were a not yet, and nobody got back in touch. Here's what that adds up to over a year.
What a tired feed costs you before anyone picks up the phone
People check you out long before they get in touch. If your photos don't match the standard of your work, you lose the enquiry and never find out.
What a mismatched brand costs a growing business
A logo that changes from van to website, colours that shift with every printer. It looks small, but it costs you in reprints, time and the work you don't win.
If you were off for a month, would your business keep running?
Key-person risk is the most common gap I find in owner-run businesses, and the easiest one to ignore until it's too late.
Why your social media goes quiet when you're busy, and how to stop it
The weeks you're too busy to post are often the weeks it matters most. Here's how to keep your accounts going without it taking over.
Dead stock is costing you more than shelf space
Slow-moving stock ties up cash, space and attention. Here's how to work out what to clear and the simplest ways to turn it back into money.
Free planners and checklists
Social media, projects, follow-ups, content shoots and risk. Printable, practical and free.